In 2013, the North Coast 10K&5K was created with a desire to showcase the beautiful North Coast and to raise funds for Sports Academy George. The race grew in popularity over the years! In 2018, Sports Academy George opened a private school where they could provide a high-level secondary education for every pupil in their program. We wanted to support this as best we could and this is when our partnership with Bob & Berts coffee began. Thanks to their support, we have continued to grow year by year. In 2021, we began to dream about organizing a running series where we develop great running experiences and can continue to support this incredible charity, which is so close to many of our hearts!